Effective date: 24 September 2025 · Last updated: 29 May 2026
Privacy is important to us. This policy explains how we handle personal information in connection with our website, WhatsApp communications, and software services.
1. Information we collect
Depending on how you interact with us, we may collect:
- Your name, business details, email address, and phone number.
- Messages and files you send us, including images, videos, and documents.
- Your WhatsApp phone number and display name when you contact us through WhatsApp.
- Message metadata, such as timestamps and message identifiers.
- Account, support, and service-related information you provide.
- Technical and usage information collected when you use our website or services.
2. How we use your information
We use personal information for purposes such as:
- Providing our platform and its communication features.
- Processing and storing content you upload as part of using the service.
- Responding to enquiries and providing support.
- Managing accounts and our business relationship with you.
- Maintaining, securing, and improving our services.
- Meeting applicable legal obligations.
Where consent is required for marketing, we will obtain it before sending marketing communications. You may ask us to stop sending marketing messages.
3. Information processed for stores
AllThroughChat provides software to independent businesses. Where we process customer or consignor information on a store's behalf, the store generally determines why that information is collected and how it is used, and we process it under the applicable service arrangements and lawful instructions.
If your request concerns a purchase, consignment arrangement, or information you gave to a particular store, please contact that store first. We can assist with requests that relate to our own processing or help direct you to the appropriate business.
4. How we share information
We do not sell or rent your personal information. We may share information where needed with:
- Service providers supporting hosting, storage, communications, analytics, and platform operations.
- A business using our platform, where necessary to deliver the service you are interacting with.
- Authorities or other parties where legally required or necessary to protect lawful rights and safety.
Third-party services such as WhatsApp have their own privacy terms. Where information is transferred outside South Africa, applicable data protection requirements must be met.
5. Website analytics
The sites we provide use Vercel and Posthog Analytics in production to understand website usage. For more information about cookies and related technologies, read our Cookie Policy.
6. Security and retention
We use appropriate technical and organisational measures to protect personal information but no online service can guarantee absolute security.
We retain personal information for as long as needed for the purpose for which it was collected, including providing services, resolving disputes, and meeting legal obligations. The appropriate retention period depends on the information and the circumstances.
7. Your rights
We operate in the United Kingdom and South Africa. Subject to applicable data protection law, including South Africa's Protection of Personal Information Act (POPIA) and the UK GDPR and Data Protection Act 2018, you may have the right to:
- Request access to personal information we hold about you.
- Request correction or deletion of your personal information.
- Object to, or request restriction of, certain processing of your information.
- Request a portable copy of your information where applicable.
- Withdraw consent where processing is based on consent, without affecting the lawfulness of earlier processing.
- Lodge a complaint with the relevant data protection authority.
To make a request, email admin@allthroughchat.com. We may need to verify your identity before acting on a request. Some rights are subject to conditions and lawful exceptions.
In South Africa, you can contact the Information Regulator. In the United Kingdom, you can contact the Information Commissioner's Office (ICO).
8. Contact us
Questions or requests about this policy can be sent to admin@allthroughchat.com or addressed to AllThroughChat at 45 Wesley Street, Gardens.